How much Relational Capital must Channel Partners put at risk to sell your products?

I want to introduce you to a concept called, “Risk-Reversal” and then tell you about one real life example of how it worked so well the company became #1 in their market and went from startup to a $6.6B acquisition.

The idea behind Risk-Reversal is not just to reduce risk or bring it to near-zero for your customer and Channel Partner, but rather—reverse it—so you, the vendor, take on ALL the risk.

My good friend Perry Marshall, author of the bestselling The Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes, recorded a short video for a seminar/workshop in which Risk-Reversal was one of the main topics in his syllabus.